The history of R.E.D. GRANITI is the fulfillment of a dream, of its thrilling evolution to its definitive realization and success.
The beginning of this dream goes back to the 60s when the stone sector, especially in the Apuan region, was exclusively focused on marble.
Carrara and its Bianco were the focus which made all other materials to be considered less important.
In 1965 Giorgio Conti (1928-2002) founded R.E.D. GRANITI working as sales representative for granite and took out on his own to go against the tide bringing to market a material which, at that time, was not appreciated.
With those efforts granite soon became a new reference point for worldwide architecture and building trade. His intuition proved to be so successful that, in the early 70’s Giorgio Conti decided to solidify the position and growth of the Company by diminishing his role as a representative of granite to become a direct trader.
As a result, in 1976, R.E.D. GRANITI was the first Italian firm to open a branch in India.
That was followed in 1982 with the foundation of a company in Brazil, the Pedreiras do Brasil.
When also the trader activity proved to be limiting the potential and the expansion of the Company, it became clear that the next step was to secure its own sources of materials.
R.E.D. GRANITI started acquiring granite quarries all over the world.
This was not an easy thing to do given the fact that the quarries are typically located in geological areas where extraction and transport of blocks are very difficult.
Although fully aware of the ambition and the risk related to the project, Giorgio Conti strongly believed in the possibility of its success and he realized that, to gain the control of raw material, a highly structured, international organization would be required.
Since that belief proved to be a positive reality, the company has continued to grow.
His greatest achievements were to obtain the exclusive rights for the production of Giallo Veneziano along with the acquisitions of the quarries of Nero Africa and Verde Bitterfontein in South Africa, Giallo Duna in Namibia.
In Finland he obtained the control of Finska, the oldest and most important Scandinavian producer of rough blocks.
Then in 1992 R.E.D. GRANITI took over the production and management of the historic Danby quarry in Vermont. This is now operating under the name of Vermont Quarries Corporation.
The greatest accomplishments of Giorgio Conti were to create a strong international company and the capacity to gain control over the raw material.
This strategy is carried out today by his successors.