Conceived and implemented by founder Giorgio Conti, one of the global stone industry's leading personalities, the R.E.D. Graniti philosophy has successfully kept ahead of the market's trends and developments, to provide an original interpretation of the new age in the use of natural stones on a global scale, through the continuous sourcing of new materials and new deposits. All this without ever losing sight of the company's roots and the profoundly ethical values that have always been central to its operations. Giorgio Conti, who has led the company since early 2002, has left his successors a legacy of values, adopted and implemented as fundamental basis of growth, in the awareness of the need always to operate with respect for people and every aspect of the environment, starting from the firm's own human resources.